Blogs - A Consultancy

Effective E-mail marketing strategies

In 2023, email marketing remains a powerful tool for businesses to connect with their target audience and increase engagement. However, as more companies embrace email marketing, it’s becoming harder to stand out in crowded inboxes. To be successful in email marketing, businesses need to adopt effective strategies that resonate with their target audience. In this blog post, we’ll be focusing…

AI Based Marketing

AI-based marketing is the use of artificial intelligence technology to improve and optimize marketing efforts. AI algorithms can analyze large amounts of data and provide insights into customer behavior, preferences, and trends, which can then be used to create more personalized and targeted marketing campaigns. There are many ways in which AI can be applied to marketing, including: Predictive analytics:…

Performance Marketing

A style of advertising called performance marketing places an emphasis on observable results and outcomes. It gives businesses a method to pay for quantifiable outcomes from their online marketing campaigns, such sales, leads, or downloads. Affiliate marketing, pay-per-click (PPC) advertising, and cost-per-action (CPA) marketing are other names for performance marketing. Through performance marketing, you may effectively reach your target market…

Digital Marketing in Metaverse Domain

In a simulated environment known as the metaverse, users can communicate with other users and digital objects. Digital marketing is becoming more and more important in this space as the metaverse gains in prominence. Creating immersive and interactive user experiences is one of the main benefits of digital marketing in the metaverse. Companies may design events, product presentations, and virtual…

Replace traditional product collaterals with Augmented reality-based interactive modules

Showcase your product variants, features, and offerings through an augmented reality-based catalogue. In today’s pandemic situation where clients are not likely to physically visit the showroom or office, clients lack imagination as they are unaware of the product’s size, type, etc. which ultimately affects the sale. It was challenging and interesting for proposing and then implementing augmented reality based collateral…

Virtual business event – soon to be common practice!

A Mumbai headquartered career centre, frequently hosted events to bring together professionals seeking career opportunities and top employers looking for management and engineering talents. This career centre receives job applications from PAN India and most of the employers are from Western, Central and North India. The problem with these conventional fairs was that they required months of planning which left…

Virtual product experiences – a stepping stone in buyer’s journey!

The big new technology that will impact the economy and your life are augmented reality and virtual reality. These high-end virtual experiences generated by using hardware and software to have real-world experience is making their way in many forms in our everyday lives today. Visual immersion is provided by headsets and/or headphones, while sensory impressions are provided by handhelds and…

Virtual reality based training modules for service engineers!

A training program is part of an organization’s knowledge management process. Recently, A company conducted product training for service engineers through a traditional blackboard and presentation pedagogy. After a few months of training, the assessment was conducted; the results were under satisfactory level as the service engineers did not have practical understanding. How about virtual reality-based training for such service…

Shreemant Dagdusheth Ganpati Darshan through Augmented Reality

Yes! you have indeed read it correctly. Through augmented reality, you can really have a “Virtual” darshan of your beloved Dagdusheth Ganpati sitting at your home. The current pandemic – Covid protocols were curbing peoples enthusiasm for celebrating the Ganesh festivals to the fullest potential. Restrictions on visiting temples, no festivities during this festival has in a way disheartened and…

Basics of Experiential Reality

Experiential products are often referred to like the products/services that can be experienced/touched. These are the items that a customer buys and can enjoy while experiencing them. A great and easy source of example can be considered as a piece of music, wide and well known. Two types of services can be found in these services namely, experiential and non-experiential….

Product showcase through augmented reality

Product showcase has become a common phenomenon for the product manufacturing industry for almost all the industry verticles. There are times when bulky and/or hefty machines are also carried to customers place just for showcase purposes. In the case of capital machinery sometimes customers have to travel for getting a glimpse of the proposed product. A limited number of product…

XR for Application Oriented Pedagogy

Only 47% of Indian graduates are employable, claims All India Council for Technical Education. Out of 5 million Indian graduates passing every year, only 20% have the skill sets to be employable, states Industry lobby Associated Chamber of Commerce and Industry of India (ASSOCHAM). Though the number of universities, colleges, and programs is increasing in the country day by day,…

OFFLINE x ONLINE MARKETING reaps faster results!

This case study is about a product manufacturing company with a moderate annual turnover. The company has 3 regional sales officers and 1 marketing manager in the sales & marketing team. I was consulting the firm for digital marketing efforts. To compete in the market, last year, the company management spent money and resources in building strong marketing collaterals, product…