Showcase your product variants, features, and offerings through an augmented reality-based catalogue. In today’s pandemic situation where clients are not likely to physically visit the showroom or office, clients lack imagination as they are unaware of the product’s size, type, etc. which ultimately affects the sale.  It was challenging and interesting for proposing and then implementing augmented reality based collateral…

A Mumbai headquartered career centre, frequently hosted events to bring together professionals seeking career opportunities and top employers looking for management and engineering talents. This career centre receives job applications from PAN India and most of the employers are from Western, Central and North India.  The problem with these conventional fairs was that they required months of planning which left…

The big new technology that will impact the economy and your life are augmented reality and virtual reality. These high-end virtual experiences generated by using hardware and software to have real-world experience is making their way in many forms in our everyday lives today. Visual immersion is provided by headsets and/or headphones, while sensory impressions are provided by handhelds and…

A training program is part of an organization’s knowledge management process. Recently, A company conducted product training for service engineers through a traditional blackboard and presentation pedagogy. After a few months of training, the assessment was conducted; the results were under satisfactory level as the service engineers did not have practical understanding. How about virtual reality-based training for such service…

Yes! you have indeed read it correctly. Through augmented reality, you can really have a “Virtual” darshan of your beloved Dagdusheth Ganpati sitting at your home. The current pandemic – Covid protocols were curbing peoples enthusiasm for celebrating the Ganesh festivals to the fullest potential. Restrictions on visiting temples, no festivities during this festival has in a way disheartened and…

Experiential products are often referred to like the products/services that can be experienced/touched. These are the items that a customer buys and can enjoy while experiencing them. A great and easy source of example can be considered as a piece of music, wide and well known. Two types of services can be found in these services namely, experiential and non-experiential….

Product showcase has become a common phenomenon for the product manufacturing industry for almost all the industry verticles. There are times when bulky and/or hefty machines are also carried to customers place just for showcase purposes. In the case of capital machinery sometimes customers have to travel for getting a glimpse of the proposed product. A limited number of product…

Only 47% of Indian graduates are employable, claims All India Council for Technical Education. Out of 5 million Indian graduates passing every year, only 20% have the skill sets to be employable, states Industry lobby Associated Chamber of Commerce and Industry of India (ASSOCHAM).  Though the number of universities, colleges, and programs is increasing in the country day by day,…

This case study is about a product manufacturing company with a moderate annual turnover. The company has 3 regional sales officers and 1 marketing manager in the sales & marketing team. I was consulting the firm for digital marketing efforts. To compete in the market, last year, the company management spent money and resources in building strong marketing collaterals, product…