Product showcase has become a common phenomenon for the product manufacturing industry for almost all the industry verticles. There are times when bulky and/or hefty machines are also carried to customers place just for showcase purposes. In the case of capital machinery sometimes customers have to travel for getting a glimpse of the proposed product. A limited number of product…

Only 47% of Indian graduates are employable, claims All India Council for Technical Education. Out of 5 million Indian graduates passing every year, only 20% have the skill sets to be employable, states Industry lobby Associated Chamber of Commerce and Industry of India (ASSOCHAM).  Though the number of universities, colleges, and programs is increasing in the country day by day,…

This case study is about a product manufacturing company with a moderate annual turnover. The company has 3 regional sales officers and 1 marketing manager in the sales & marketing team. I was consulting the firm for digital marketing efforts. To compete in the market, last year, the company management spent money and resources in building strong marketing collaterals, product…